79% of Gen Z carry a reusable water bottle.
If you’ve scrolled through Instagram, TikTok, or Pinterest lately, you’ve probably noticed one trend dominating feeds: stylish reusable water bottles. Gen Z isn’t just drinking water, they’re making hydration a lifestyle, a statement, and even a form of self-expression.

So the question begs why Gen Z Is Obsessed With Reusable Water Bottles? Why is this generation so obsessed, and what makes certain bottles, like Waaleco, their go-to choice?